Know What Questions To Ask!
There's a wide discrepancy in the underpinnings of a database analysis done to target philanthropic donors. What questions do you ask to determine what is the best analysis? This video will examine the questions to ask of any vendor offering or hired to do a database analysis for your organization. Without the answers to these questions, you simply have no basis to make a decision.
To learn more watch this informative video on YouTube.
Why Do A Database Analysis?
Most charitable organizations are encouraged to do a database analysis to further their leadership, major, and planned giving programs. BUT FIRST - Let's take a hard look at the reasons to take such a progressive step and why not to do it.
To learn more watch this video will examine both sides of that question.